First Guinot franchise beauty salon opened. Guinot Group
In 2000, the company began testing a new franchise format, called Guinot Paris Spa. The first spas were test marketed in Paris that year, and featured beauty therapists trained by Guinot itself.
The success of the format led to a larger rollout of the brand. By 2003, there were nearly 19 Guinot Paris Spas in operation, including the first spas opened overseas. In England, for example, the company opened a flagship spa in London in 2002.